In an effort to present a more professional appearance, the management at Aarhus University decided to get themselves a new corporate identity. A commendable idea as such, if it wasn’t for the spectacularly poor implementation.

Obviously, differently people have different ideas about what constitutes good design, but I would argue that a primary trait for a font should be readability. Management, however, disagrees. Follow the link above, and see if you can figure out how to make sense of the new and “improved” font.

Finally, in honor of the new identity, a few of us got together and improved the new AU logo. It’s inserted below, for your viewing pleasure.

It's not a dick!

I am sure someone will take offense, but rest assured that this was made from scratch, and no copyright infringement occurred in the process.

Enjoy.

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